Hot for Iggy

Jane Taber of CTVglobemedia burns up reality with her spin:

[…]
HOT AND NOT
[…]
Not: Stephen Harper. Michael Ignatieff won the day for basking in the Obama spotlight (although the Prime Minister’s press conference was broadcast live on CNN.) The Iggy team sent out a picture of the Liberal Leader and the President to U.S. wire services. The photograph made it on a 36-hour rotation during which it was shown on a huge billboard in New York’s Times Square; it also made it on to a big billboard in Las Vegas.

In reality it was pay for play:

…the Liberal Party arranged to have an official photo of Ignatieff and U.S. President Barack Obama beamed to Times Square – one of the most famous intersections in the world.
The image of the two Harvard graduates standing side by side with a backdrop of Canadian and U.S. flags was simultaneously shown on a similar electronic billboard nearly 3,500 kilometers away on Las Vegas’s famous Strip.
The photo is expected to be shown about eight times over the course of 36 hours [emphasis added].
[…]
Liberal staffer Michael O’Shaunessy called Marc Methé of CNW Group to arrange for the picture taken by Ignatieff’s official photographer to be distributed to Canadian media. When he asked how much it would cost to distribute it to U.S media, Methé told him that if they added a press release to the picture, they could have the picture posted in Times Square and Las Vegas for no extra cost.
All in all, the PR coup cost the Liberals $1,100 for U.S distribution, $300 for the high definition picture to give them bragging rights and $500 to distribute the photo to Canadian media outlets.
“We wanted to be sure that media had an opportunity to see that he did meet with the president,” said Liberal spokeswoman Jill Fairbrother…

Does anyone think eight billboard showings at Times Square (plus those at Vegas) of the Mickster’s photo with the president “won the day” with the American media? Remember there was a certain amount of coverage of Mr Harper on networks besides CNN–and no Mickey I. in this clip).
Mark C.

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15 thoughts on “Hot for Iggy

  1. At a guess I’d say that the normal US guy-in-the-street would assume that the pic was PM Harper, if they even knew the Cdn. PM’s name.
    We’re just not on Joe Average’s radar.
    Fortunately, they don’t get to vote.

  2. Reality to Liberal Party: That kind of stuff worked for Obama. Obama had $600 million to spend. You guys out of the hole yet?
    Derek

  3. and let’s not forget that the money for the ads came in large part from federal vote grants. IOW the Cdn taxpayer paid for US ads.

  4. The question bigger than “who won the day” with the American media is who gives a crap. As DaninVan pointed out, I would be surprised if anyone who views this picture in NYC or LV knows who is in the picture. What was the point of this exercise?

  5. I would be surprised if more than 1% of the US population knows who Canadian leaders are. Or even the political parties in Canada. And I am being charitable with the 1% estimate.

  6. IMO the objective was for Iffy to get media coverage in ‘Canada’ via a US ad causing a buzz (good or bad didn’t matter),
    to try to drown out coverage of the excellent performance by our PM.
    (msm still yapping about the GG for same reason)
    PM Harper is definitely back in the game!
    Liberals know it and try to steal a little thunder.
    Heh, where are all the polsters?
    Can’t believe 72 hours have passed without any polls……

  7. Basically what the Libs did was akin to putting up a billboard on the side of the highway outside of Flagstaff, AZ. It’s the essence of small town cheap. But they’re used to that.

  8. Desperation causes extreme actions.
    The LPC is beyond desperate.
    Since they are into digging, we should all send a complimentary shovel.

  9. Yeah, Jane forgot to mention an important part of the story. I posted this comment under that idiotic waste of paper & ether yesterday am:
    «Ms. Taber writes: “The Iggy team sent out a picture of the Liberal Leader and the President to U.S. wire services. The photograph made it on a 36-hour rotation …”
    Sorry to disappoint, but it was a ‘paid political announcement.’
    From another publication, by fellow scribe Elizabeth Thompson:
    “All in all, the PR coup cost the Liberals $1,100 for U.S distribution, $300 for the high definition picture to give them bragging rights and $500 to distribute the photo to Canadian media outlets.”
    Accuracy is “hot”
    Puffery is “not”»
    Needless to say, my comment was not appreciated, although some others in the same gist made it through.
    And then there’s Craig Oliver… On QP today, he opened the program with “Star Power! [need I specify? Obama!] Did it rub off on anyone here? To cash in on the positive buzz, Harper heads to New York tomorrow.”
    As if that kind of visit is arranged on the fly.
    What is wrong with those two?

  10. Typically Liberal – care more about image and spin than substance – buy time in the US to stroke his ego – leave it to a light-weight like Tabor to think paying for press coverage in a foreign country is a “win”. I am sure her collegues at the Globe think it is a good idea to send Canadian tax dollars down south to support their advertisers!!!

  11. Chantal Hebert has on her blog that Count Iggy Plop said it was a mistake to do it, so that means Iggy and Jane Taber are Not so Hot, Not!

  12. Anyone else have any doubts about those cost of these ads? They seem exceptionally cheap to me. I’m guessing that they spent a lot more than their saying. The reason being is that they wouldn’t want the high price becoming an issue of there pathetic stunt.

  13. You mean the Liberal party, which is supported by Warren Kinsella, BOUGHT some PR?
    The same Warren Kinsella makes a big deal about the Tories buying headlines at Bourque.
    Whatever can it all mean?

  14. Iam sure that all those American viewers will remember Iggy when it’s time to vote in Canada. What a dumb bunny….waste money you don’t have on something that will do nothing to promote your cause in the country you are trying to embrace for the office of Prime Minister. If I had contributed to the Liberal coffers….it would be the last time I would waste my money on that party

  15. “At a guess I’d say that the normal US guy-in-the-street would assume that the pic was PM Harper, if they even knew the Cdn. PM’s name”
    Dan, one of the Canadian media (the Post?) reported that even CNN didn’t have clue – calling the RCMP “Canada’s military” and drawing a complete blank about that nice little dark skinned lady hanging around – you know, the Governor General and head of state. Then again, Anderson Cooper’s program spelled our capital “Ottowa”.

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