Just pick a name once and for all and be done with it, guys:
Volkswagen is once again abandoning the Rabbit nameplate in favor of the Golf. The 2010 Volkswagen Golf and GTI will be making U.S. debuts at the 2009 New York Auto Show.
“Volkswagen globally has moved to a global naming strategy,” VW spokesman Tom Wegehaupt told Inside Line on Thursday. “We are changing Rabbit back to Golf, just as we changed Bora in Europe to Jetta this year.”
VW revived the Rabbit name for the 2006 model year to increase sales of its entry-level model. It first launched the Rabbit in 1975 and used the moniker until adopting the Golf name for the redesign in 1984. When the name was revived in 2006, Volkswagen’s director of brand innovation in the U.S. said it would resonate with enthusiasts.
I still love this commercial, especially when the black-and-white Rabbits show up: