Jaguar’s all-electric future

In an age where Tesla outsells Mercedes-Benz in the United States, and with Jaguar trying to differentiate itself from other luxury car brands, I think this is an intriguing idea:

According to Autocar, company product planners have laid out a yet-unapproved strategy that would see the marque shed all gas-powered vehicles within the next decade. The inspiration for this plan is rooted in anger — specifically, that of Tata, JLR’s Indian owner. Tata doesn’t like how sales are trending, especially in light of its recent investments.

Reportedly, planning is at a fairly advanced stage. The outline of the strategy would see the flagship XJ convert to a full EV in the next couple of years (a plan already well advertised), with the XE and XF sedans bowing out in 2023. Their replacement would be an electric crossover slightly larger than Audi’s E-Tron, which would show up around 2025 — the same time as the phase-out of the F-Pace and E-Pace crossovers. There’ll also be a new I-Pace EV crossover (due in the U.S. this fall) appearing at this time. A new range-topping utility vehicle, the J-Pace, will launch for 2021 and enter retirement around 2027.

As for the F-Type sports coupe and convertible, it won’t make it halfway through the coming decade. No direct replacement is planned. Just to reiterate, this plan has not received a go signal from JLR.

Were JLR to pull the trigger, execs imagine a near future where Jaguar, with four or five models available, captures a large slice of Europe’s burgeoning premium EV segment. Other markets, China being at the top, could prove receptive as well.

Might work, as long as the Prince of Darkness isn’t involved.

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